RPLYZ
A B2B cold-email SaaS platform that automates personalized prospect research and messaging. Cuts research time from 25–35 minutes to just minutes per prospect.
Product Leadership · AI / ML · 0 → 1
Rocky Gonzalez
Senior product leader building AI-driven platforms at enterprise scale.
15+ years turning fragmented operations into intuitive, AI-enabled products. I’ve delivered $170M+ in measurable savings and revenue across Target and Amazon, and I’m now building a portfolio of independent AI ventures.
15+
Years in product & operations leadership
$170M+
In cost savings & revenue delivered
$1.7B
Projected AI revenue initiative championed
200K+
Team members impacted across 1,900+ stores
About
A product leader who ships outcomes, not just roadmaps.
I’ve spent more than 15 years leading product and operations at two of the country’s largest retailers, owning strategy for businesses that span 1,900+ stores and 200,000+ team members. My focus hasn’t changed in all that time: replace tactical, break-fix work with durable, customer-centric platforms.
I build and lead high-performing product teams, partner across business and technology, and turn complex operational problems into AI-enabled products with measurable impact. These days I’m doing the same thing on my own, building a portfolio of independent AI ventures and shipping real products end to end.
- Product strategy & multi-year roadmaps
- Building & coaching product teams
- AI/ML & generative-AI product development
- 0→1 platform creation
- Enterprise change management & adoption
- Experimentation & data-driven decisions
Experience
Enterprise leadership at Target & Amazon.
Director, Product Management
Target
Owned product strategy for Stores Pricing, Presentation, Grocery & Compliance across 1,900+ stores and 200,000+ team members. Built and led a team of 4 Lead Product Managers.
- Led development of two machine-learning pricing models. A/B testing picked the winning approach and delivered $25M in annual revenue uplift.
- Built a 0→1 enterprise pricing accuracy & compliance platform. Moved accuracy from 88% to 99% and cut refunds by $41M.
- Replaced a 200-decision-point paper process with a guided digital system. $30M in annual labor savings.
- Secured SVP approval for a camera-based AI food-freshness initiative. Projected $1.7B revenue opportunity.
Director, Process Operations
Target
Owned enterprise process transformation for in-store Pricing & Presentation operations across 1,900+ stores and 200,000+ team members.
- Created the organization’s first 5-year modernization strategy and product roadmap.
- Delivered $15M+ in annual labor savings by redesigning clearance and markdown processes.
- Led change programs and rapid COVID-19 response across 200,000+ field team members.
Principal Program Manager
Amazon
Led enterprise process improvement and operational transformation across 17 Amazon Robotics fulfillment centers.
- Delivered $61M+ in annual operational cost savings through process redesign and automation.
- Drove the launch and operational integration of new automated fulfillment centers.
- Applied vision-based AI and data to improve first-pass yield and defect identification.
Operations Leadership
Amazon
Progressive operations leadership roles across Amazon’s Minnesota fulfillment network.
- Launched Amazon’s first Minnesota Sort Center, setting benchmark safety, quality & productivity standards.
- As Learning Operations Manager, redesigned associate training. Lifted productivity by 5.7% and quality by 47%.
- Led robotics fulfillment operations: 7 salaried leaders and 400+ associates.
Building Now · Jan 2026 – Present
Independent AI ventures.
Outside the enterprise, I build and ship AI products end to end. Strategy, UX, data pipelines, launch. Here’s a sample of what I’m working on.
AI Website Generator
An AI platform that instantly builds professional, niche-specific business websites by pulling from Google, reviews, and social. Local businesses get credibility at low cost.
DTC Commerce Experience
An AI-enabled direct-to-consumer commerce build I own end to end. Product strategy, mobile-first UX, conversion design, and rapid experimentation with generative AI.
Algorithmic Trading System
A real-time, multi-exchange trading system. Data pipelines, a quantitative pricing model, and a versioned analytics database. 500+ live trades and rigorous, data-driven iteration.
Beyond the Résumé
There’s a person behind the roadmap.
Eight sides of the same guy. Click around.
Skills